Leadership Documentary

Riham ElMallah

CSR Strategist · Sustainability Advocate · Thought Leader in Purpose-Driven Impact

OriginsEgypt

Riham ElMallah is reshaping how corporate purpose delivers measurable, people-first impact across borders and industries.

Biography

Leadership Narrative

Riham ElMallah is reshaping how corporate purpose delivers measurable, people-first impact across borders and industries.

From her earliest days working in grassroots humanitarian programs in Egypt, Riham ElMallah knew impact couldn’t just be symbolic—it had to be structural. Her journey into CSR and sustainability wasn’t a pivot; it was a calling, rooted in a belief that strategic intent and human empathy can—and should—coexist.

Today, as Corporate Social Responsibility Manager at Landmark Group, she leads one of the region’s most recognized health campaigns, Beat Diabetes, which has touched over 100 million people. Her portfolio spans worker welfare, children’s education, and clean water access, all driven by scalable models of cross-sector collaboration and rigorous outcome tracking.

Riham’s work doesn’t stop at execution—it extends into influence. She’s become a vocal advocate for reframing CSR as a business-critical strategy, not a goodwill checkbox. Her writing and mentoring challenge peers to abandon vague intentions in favor of clear, accountable action.

Whether she’s designing health outreach for vulnerable laborers or helping young professionals build purpose-driven careers, Riham leads with conviction and clarity. For her, true leadership is about showing up—strategically, consistently, and with the courage to challenge what doesn’t serve real people.

Signature Perspective

“Purpose without proof is just good intention. We’re here to create lasting change people can feel.”

Milestones

Leadership Timeline

  1. 2005 – 2010

    Communications & Development Officer

    NGOs & Community Development Programs (Egypt)

  2. 2010 – 2018

    Senior Communications & CSR Advisor

    Government-linked & Civil Society Initiatives (Egypt & UAE)

  3. 2019 – Present

    Corporate Social Responsibility Manager

    Landmark Group

  4. 2021 – Present

    Strategic Lead – Global Health Partnerships

    Landmark Group / WHO Global Diabetes Compact

Global Footprint

A Signature of Influence

Public Health & Non-Communicable Disease Prevention

Scaled the Beat Diabetes campaign to reach over 100 million people across GCC & South Asia.

Workforce Welfare & Blue-Collar Health Access

Designed Dubai’s first multi-agency labor wellness initiative reaching underserved worker communities.

Education & Youth Empowerment

Supported access to schooling, meals, and safe water for over 100,000 children across South Asia.

Engagement

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